Attracting traffic and leads from various sources on the World Wide Web and directing them to a single channel, typically a website or landing page. This allows you to centralize your customer service, marketing, and sales processes while unifying the funnel for all these areas.
You can use a social media profile, contact number, or email if you don’t have a website. Even if you have a website, you can still use email or your contact number as your preferred Omni-channel.
The key idea is to concentrate all your energy and resources into a single area. By doing this, you create a streamlined approach that simplifies the management of your tasks or business operations, allowing for greater efficiency and clarity in your work.
Imagine you have customers on both Facebook and YouTube, and you’re providing customer service on those two platforms. As you expand your customer base to other channels, managing communication can become complicated. That’s why it’s essential to centralize all interactions on a single platform, creating an omnichannel approach.
Contact numbers and email addresses can have limitations. This is one of the main reasons to create a website. A website can effectively represent your work or business and serve various purposes.
Terms: You may use the term ‘Omni-Channel Convergence‘ for general or personal use, as long as you provide a link to this webpage and give credit. For professional or commercial use of the term, please get in touch with me. You may only use this term while discussing Web Design, Web Development, Digital Marketing, Sales, Customer Service, and Digital Strategy.
The concept was originally published on 2020-08-20 on (LinkedIn) by lead author.